Legal & Privacy

Responsibility Statement

Our Responsibility Statement

Acklam Black was made to be savoured, not rushed. Every bottle is crafted for slow evenings, good company and the kind of conversations that run long after the music fades. That spirit only works when it's enjoyed with care. That's why responsible drinking sits at the heart of everything we do, from the way we make our rum to the way we talk about it.

As a London brand born in W10, we know we're part of a community, not apart from it. We take our place in that community seriously. Everything we create is aimed at adults of legal drinking age, and we market Acklam Black with the same care we put into the bottle. We'd rather you remember the night than the drink.

We follow the UK's codes for responsible alcohol marketing, including the Portman Group Code of Practice and the CAP Code. We support the work of organisations promoting a healthier relationship with alcohol. We're committed to celebrating moderation and never encouraging excess.

Enjoying Acklam Black Responsibly

• A single 25ml serve of Acklam Black contains 1 unit of alcohol. A 70cl bottle contains 28 units.
• The UK Chief Medical Officers advise that adults should not regularly drink more than 14 units a week, spread over three or more days.
• If you're pregnant or trying to conceive, the safest approach is not to drink alcohol at all.
• Never drink and drive, or operate machinery after drinking.
• Choosing not to drink is always a good choice, and you'll always be welcome at our table.

Community Guidelines for Posts and Content

We love seeing how you enjoy Acklam Black. When you tag us, share with us, or post on any of our pages or channels, including House of Acklam, we ask that your comments, photos, videos and other content ("Posts") do not:

• Show anyone who is under 18, or who appears to be under 25, holding, drinking or associated with alcohol.
• Come from anyone under the legal drinking age.
• Encourage underage drinking or buying, or illegal, irresponsible or excessive drinking.
• Promote drinking too much, or mock or pressure anyone who chooses not to drink.
• Link drinking with driving, operating machinery, or anything dangerous.
• Suggest that alcohol improves health, mood, confidence, performance, or social or sexual success.
• Focus on the strength or intoxicating effects of a drink.
• Connect drinking with illegal, antisocial, aggressive or violent behaviour.
• Feature other brands' logos, products or copyrighted characters.
• Contain offensive language or gestures. This includes anything discriminatory on the grounds of race, gender, sexual orientation, religion, disability or culture, and any personal attack on another person or business.

We reserve the right to remove any Post that doesn't meet these guidelines, without notice.

Support and Further Information

If you're worried about your own drinking or someone else's, help is available:

• Drinkaware: drinkaware.co.uk
• Drinkline: 0300 123 1110 (free and confidential)
• NHS alcohol advice: nhs.uk/live-well/alcohol-advice
• The Portman Group: portmangroup.org.uk

For any questions about this policy, contact us at hello@acklamblack.com.

Acklam Black Ltd is a company registered in England and Wales, company number 12322270. Registered office: Flat 11, 25 Wheatstone Gardens, London W10 5AF. Please drink responsibly.