Legal & Privacy
Privacy Policy
Last updated: October 2026
Acklam Black Ltd respects your privacy. This policy explains what personal data we collect through houseofacklam.com, our House of Acklam pages and our social media channels, how we use it, and your rights under UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. Who we are
Acklam Black Ltd is the controller of your personal data. We are registered in England and Wales, company number 12322270, at Flat 11, 25 Wheatstone Gardens, London W10 5AF. Our ICO registration number is 00015840776. You can contact us about privacy at hello@acklamblack.com.
2. What we collect
- Details you give us: your name, email, phone number, date of birth, delivery address and messages, when you sign up, enquire, enter a competition, register for an event, apply for House of Acklam, or buy from us.
- Order details: what you bought and when. Payments are handled by our payment provider, and we never see or store your full card details.
- Technical data: your IP address, device, browser, and the pages you visit, collected through cookies with your consent where required. See our Cookies Policy.
- Social media data: your handle and public content when you tag, mention or message us.
Our age check asks for your date of birth to confirm you are of legal drinking age. We don't store the date you enter there.
3. How we use it, and why
| What we do | Our lawful basis |
|---|---|
| Process and deliver orders, and check your age at checkout and on delivery | Performance of a contract, and legal obligation |
| Reply to your messages and enquiries | Legitimate interests |
| Send newsletters, offers and House of Acklam invitations | Your consent, which you can withdraw at any time |
| Run competitions and events | Performance of a contract |
| Understand how the Site is used and improve it | Your consent, through cookies |
| Show you relevant ads on social media | Your consent, through cookies |
| Keep the Site secure and prevent fraud | Legitimate interests |
| Meet our legal, tax and licensing duties | Legal obligation |
We will only send you marketing if you've agreed to it. Every email includes an unsubscribe link.
4. Who we share it with
We never sell your personal data. We only share it with:
- Service providers who help us run the business, such as website hosting, email marketing, payment processing, warehousing and delivery. They may only use your data on our instructions and must keep it secure.
- Partners for a joint promotion or event, only if we tell you at the time and, where needed, you agree.
- Authorities, where the law requires it, or to protect our rights or the safety of others.
- A buyer or investor, if all or part of our business is sold or restructured.
5. Transfers outside the UK
Some of our service providers may store data outside the UK, for example in the EU or the US. When that happens, we make sure your data is protected by approved safeguards, such as UK adequacy regulations or the UK International Data Transfer Agreement.
6. How long we keep it
We keep your data only as long as we need it. Order records are kept for six years for tax and accounting purposes. Marketing details are kept until you unsubscribe, or for two years after you last engage with us. Enquiries are kept for up to two years.
7. How we protect it
We use technical and organisational measures to keep your data secure, including encrypted connections and restricted access. If a data breach affects you, we will tell you and the ICO where the law requires it.
8. Your rights
You have the right to:
- Access the personal data we hold about you.
- Correct data that is wrong or incomplete.
- Ask us to delete your data.
- Restrict or object to how we use it, including for direct marketing.
- Receive your data in a portable format.
- Withdraw your consent at any time.
To use any of these rights, email hello@acklamblack.com. We'll reply within one month. There is usually no charge.
9. Under-18s
Our Site and channels are only for adults of legal drinking age. We don't knowingly collect data from anyone under 18. If we find that we have, we will delete it.
10. Complaints
If you're unhappy with how we've handled your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The date at the top shows when it was last changed, and we'll tell you about any significant changes.